The Sabbath Chapter 257: Civilized fans~
Sky City Helan Jiase City - a living city suitable for the middle class to settle down.
At the entrance of the commercial street in the city center, the largest billboard suddenly changed its content.
The original advertisement for accessories suddenly disappeared, replaced by a huge billboard with the snowy background.
White snow, the man in the orange coat, staring quietly at the black eyes outside the screen and the moment they met those eyes, almost everyone stopped.
Another sky city, Brandon City——
Same as Trubal, this is also a city of snow all year round, but unlike Trubal, this is not a sparsely populated agricultural planet, it is almost colder than Trubal, and people live in Many people like winter climate, with a large population and rich tourism resources, a large number of tourists come to ski every year.
Ferroy's latest advertisement is placed on the projected billboard on the road into the city. The background is the white snow in Brandon. This snow scene blends with the original white background of the advertisement picture. The man in the orange coat seemed to be lying on a boundless snowfield!
Almost everyone who drove into the city saw this scene. At first, everyone was quite shocked by the visual effect of the advertisement. Soon, when they saw the protagonist of the advertisement clearly, their eyes were full of amazement for a moment. .
In the sky city of Bisenfabre, the way of advertising has changed, failing to occupy the three largest advertising spaces on the commercial street, Ferroy simply bought the lamp screen stretching for one kilometer from the side of the road Advertising space, this is the advertising space on both sides of the sidewalk. When people rush to and fro in the commercial street, this is the only way to pass. For a young man, the visual effect of the same advertisement being put out at the same time is extremely amazing, not to mention the male protagonist in the advertisement is extremely eye-catching!
In the same day, Ferroy's new product advertisements were all released.
In order to achieve the agreement with Peran Sadan in the contract, they invested a lot in the advertising space this time. Peran Sadan stipulated the standard of the advertising space very carefully, and none of these advertising spaces are cheap!
When calculating the value of the contract, the legal team had already warned the marketing department about the actual cost of the contract and rejected it. Gritting their teeth, the marketing manager insisted on passing this up until the feedback was received. Ferroy's current boss table.
It took one night to make a detailed data analysis report, and with the banner of Peran Sadan, the contract was finally passed smoothly.
What the upper management is worried about is that this contract is more beneficial to Peran Sadan's side: such a good advertising space, such a good photographer request is obviously a warm-up for the artist's debut.
They are all the ones who spend money. An ad that goes out to popular celebrities, but the products are not popular at all. Such examples abound, and they are most afraid of making wedding clothes for others.
At this point, even if the opponent is Peran Sadan, it is useless.
The manager of the marketing department is guaranteed this contract by his position. Once the advertisement is put out and the turnover fails to meet expectations, he will take responsibility and resign.
To be honest, when I first realized that Glari might be the hope of saving Ferroy's turnover, Luo Ze, the current head of the marketing department of the Ferroy brand, had no idea that he was so "expensive"
I didn't even expect his agent to be Peran Sadan! ! ! ! !
Should I say he has a good eye or something?
However, the contract has reached this point, and Peranzadan is involved, and the cost paid is higher than expected. At the same time, Luo Ze is suddenly more and more moved by the results this contract can bring to himself and Ferroy. Interested.
He has been working in Ferroy for 60 years. He has climbed from a small employee in the marketing department to his current position. The former boss of the marketing department was very conservative. Thinking carefully about the choice of spokespersons and the laying out of advertisements in a regular manner, he actually didn't experience any of the **** market battles in TV dramas and movies
There is an opportunity in front of you.
Not only for himself, but also for the "Feroy" who has been in the law for too long and has been declining. This brand has cultivated him, and he really wants to do something for this brand
Sitting in Ferroy's headquarters, in his independent office in the marketing department, Luo Ze sat quietly for a day, and then waited until the business hours were over. He turned on the computer and began to check the store's sales data summary table within one business day after the advertisement was launched——
When seeing today's total sales, Luo Ze's eyes widened at first, his hands were clenched into fists, the corners of his mouth were tightly pursed, trembling, and slowly recorded the remaining data one by one After looking over and confirming that it was correct, he couldn't help but jump up again.
"Oh yeah!!!!!!" There was a burst of cheers in the office.
Today's sales are fully 20 times the average sales data on weekdays!
Four times higher than the five times the company's requirements for him! He doesn't have to "resign" anymore! Ferroy looked at "fire", this, this
Luo Ze rushed out of his office excitedly.
Then it was overwhelmed by congratulations from subordinates outside the door and other departments.
"This endorsement activity is the initial victory of our strategic cooperation between Ferroy and Mr. Grali. It can be seen from the sales data that this cooperation is a win-win cooperation. Grali has brought us a large number of new customers "Group" stage, Luo Ze was giving a report excitedly.
Under the stage, the marketing department hastily laid out various follow-up promotional activities.
Star is a kind of wonderful existence, and different stars have different characteristics.
It's not about the characteristics on the surface, these are at least visible and graspable to the naked eye, but a more magical characteristic.
For example, some celebrities are not allowed to be endorsers, and the endorsement is one family;
For example, some celebrities become more and more popular by doing endorsements, and people's memory of advertisements all stays on the celebrities themselves, completely ignoring the endorsed products and merchants
There are also celebrities who endorse something popular.
These are the wonderful characteristics of celebrities, and the last one is a good spokesperson that major businesses can meet but cannot ask for.
The reason why they consider using celebrities as spokespersons is that they have taken a fancy to the fan base they already have, and hope that these celebrities can bring them more audiences. Li is not yet a celebrity, and his fan base is basically an online fan base. The possibility of this fan base materializing into a consumer group is completely unknown.
However, the facts have proved that even if they don't believe in their own judgment, they must at least believe in Peran Sadan's judgment.
The person who can be personally spotted by Peran Sadan and act as a manager really has his unique features.
They may not have fully grasped what Pelan Sadan likes about the other party. However, they can be regarded as having a direct and huge impact from the statistics on Grali's "carrying goods" ability!
Almost as soon as the advertisement was put down, the customers who had been strolling in the store began to ask the clerk about the clothes that Grali was wearing. There were more and more inquiries, and the original stock was not enough. It is also possible to transfer goods from other warehouses. Later, it was completely out of stock and had to be re-produced.
In addition to the original advertisements designed by the creative department, the marketing department later spread other photos taken by the photographer in the form of split-cam advertisements, and made a product brochure. When they found that these product brochures were extremely popular, they There is also an activity in which advertising posters are given away when purchasing products in advertisements.
Anyway, Grali took a lot of photos at the time, and every one of them can be taken out to make a poster. There is no restriction on this kind of gift behavior in the contract, but they still asked the other party's manager—Peran Sadan , received an affirmative answer, and the gift-giving activity started vigorously.
This is the oldest promotional activity, and few merchants have used it for a long time now. However, under Luo Ze's instruction, Ferroy's offline stores still do this.
A surprising thing happened: the event turned out to be a huge hit! Many people made repeated purchases just to collect all of Galari's posters, and even consumers who had bought them before but didn't get any gifts came to the store!
At this time——
Also welcome!
What they do is basically only basic marketing activities, such as advertising, such as giving gifts. The next thing has been completely out of their control, and a virtuous circle has started:
The large-scale purchase behavior led to the fans of Glari immediately recognizing Glari. The fact that idols become brand ambassadors is both unexpected and reasonable
Look carefully, Idol's favorite brand before was Ferroy
With these fans, Ferroy basically doesn't have to bother to create public opinion on the Internet: the Internet is now full of public opinion! The traffic is booming, and there is no need to spend a penny
It’s fine for all kinds of fans to post the products they bought and show them on their personal pages. They also show posters and show various posters. They don’t need to organize them. The online fan group has automatically started a "poster collection activity" .
The fans of ordinary stars usually show stars. Fans of Galari not only show idols, they also show stores, where they bought them, and where there are advertisements for Galari in the city they live in. They take photos and upload them everywhere. This kind of spontaneous behavior is in full swing, and Ferroy's offline stores are completely popular.
Not only the physical stores, but also the billboards they spent a lot of money on are even more popular!
Adverts for several locations have been visited by fans!
At this time, I can see the character of Grali's fans again
The act of chasing stars by organizing groups and taking pictures on billboards has existed since ancient times, and many billboards have been photographed abruptly and ruined in this way.
=-=Don't underestimate the power of the fan club, many people climb over to take pictures every day, no matter how strong the billboard is, it is dangerous
However, the fans of Glarley are not, they are very civilized and gentle. Isn’t the background of Glarley’s main poster white?
They are afraid that they will dirty the background, so someone will wipe the sign every time after taking a photo.
Billboards will be dirty after a long time, and the effect will be affected if they are dirty. The cleaning frequency of the billboard management company alone is not enough. Many companies spend their own money to send people to clean the billboards. The Glarley ad is different:
The billboards are wiped and cleaned every day, and nothing can be seen for a day or two. The advertisements have been running for a long time, and their billboards are twice as bright as the advertisements replaced at the same time next door!
Rao is Ferroy himself, who is also amazed at the follow-up development of this endorsement activity.