Top-notch Masquerading as Cannon Fodder Female Companion Chapter 728: : reverse
Guo Qingchen's eyebrows twitched, and with a heavy and curious heart, he clicked into the details page of the event.
Guo Qingchen carefully read the rules of the event.
The rule is that after watching an episode of "Broken Continent", you can receive a Kefeng video membership for one day.
Watch four episodes of this week in a row to lead members for four days.
The event can only receive members for a maximum of four days.
But "Broken Continent" only has 12 episodes in total. Netizens can get members for 4 days after watching "Broken Continent", which is already a very high proportion.
There are no such activities for other dramas.
Non-member netizens still account for the majority.
Keep Feng doing this, at least the first four episodes of "Broken Continent" are indispensable.
It doesn't matter whether it's good or not, even if it's not good, you can cut it to mute, put it aside and play it, and finish the episodes.
Guo Qingchen gritted his teeth, feeling that what Xu Dashi told him just now was all perfunctory to appease him.
Ke Feng really spent a lot of money to promote "Broken Continent"!
However, Guo Qingchen now at least knows the reason why Ke Feng pushed "Broken Continent" so much.
Guo Qingchen is not in the mood to watch other dramas now, and there is nothing interesting to watch.
So I don't know, no matter what the program is, whether it is a movie, TV series or variety show, the advertisement pop-up in the lower left corner of the feature film has been replaced by the advertisement of "Broken Continent".
Guo Qingchen has been pinching the time, constantly reminding the publicity.
When it's 8 o'clock, hurry up and search for it.
At 8 o'clock, the two dramas were launched on time.
"Nine Heavens" has already edited some clips from the first and second episodes that went live today.
Put it on various platforms, and when netizens see the clips, they will watch the feature film if they are attracted.
Plus some marketing hype.
Gao Qiongyu and Li Hanfei were not idle either.
They each bought themselves hot searches with their own name plus the name of the character.
On the contrary, "Broken Continent" has remained silent for a long time.
I didn't see it on the hot search either.
Guo Qingchen raised his eyebrows and said, "Could it be that the grades are bad? Even though Kefeng gave so much promotion, he still couldn't push the show up, so why don't you waste money on popular searches?"
Actually, it was Lu Mann's intention not to be in such a hurry to promote.
Ke Feng has given the best promotion to "Broken Continent", and even launched a welfare activity for members who watch one episode and get one day free.
This is a bonus activity that has never been done before.
This is enough to attract many viewers.
Don't be in a hurry to go on the hot search now to distract netizens.
Just wait for the feedback from the first wave of viewers.
When the time comes, push the audience's feedback to the hot search.
It is much more real than asking a marketing account to promote it.
However, although there are no hot searches about the feature film of "Broken Continent" on Weibo.
But Feng himself bought a hot search for watching "Broken Continent" to give away membership activities.
Isn't it necessary to let more netizens know about this event and participate together?
There are only four days of membership in total, which is almost a worthless transaction for Ke Feng.
Moreover, according to data from Kefeng Marketing Department.
93.7% of netizens who have recharged Kefeng members will continue to recharge their annual fee membership.
You don't need to watch ads, you can watch popular TV series and variety shows first, and you can watch new movies for free.
Currently, when online dramas are broadcast exclusively on the video platform, most of them organize activities for members to watch a few episodes first.
Variety shows too.
Most popular variety shows, most of the updates on the day can only be viewed by members, and non-members can only watch the latest episode 24 hours after it goes online.
There is also content other than feature film clips exclusive to VIPs, which non-members will not be able to see no matter how long they wait.
After theater movies are released, they will also be released on video platforms.
Except for a few popular movies, you may need to pay an additional price of 3 yuan or 6 yuan to watch the full version of the feature film on the basis of VIP membership.
As long as you are a VIP member, you can watch the full version of most movies for free.
If you are not a member, you will still not be able to view it.
Therefore, as far as these differences are concerned, it is difficult for netizens who are used to enjoying these membership benefits to go back to being non-members.
Therefore, one of the most important tasks of Kefeng Marketing Department is to attract new customers.
Pull more non-member users into member users.
By watching "Broken Continent" to redeem the 4-day membership event, let non-member users experience the convenience of becoming a member.
It cannot be said that 100% will be converted into members, but at least some of them will be converted.
It seems to be for the promotion of "Broken Continent", but in fact it is also for the promotion of Kefeng, which is a win-win model.
It's just that, even if it's a win-win situation, they chose "Broken Continent" instead of "Nine Heavens".
In order to let more netizens know that watching "Broken Continent" can get free membership, Ke Feng also specially bought a high-ranking hot search.
The marketing account is also linked to release strategies.
Of course, the process is actually very simple, just go get a membership after watching an episode of "Broken Continent".
But Kefeng is still worried that netizens will not read carefully and cannot find the claim page.
So I specially asked the marketing account to release a collection strategy, teaching step by step.
The first step is to open the first episode of "Broken Continent".
Step 2 ~IndoMTL.com~ Watch the first episode.
The third step is to enter the personal center, and there is an advertisement banner that reads [Look at "Shattered Continent" to get members].
The fourth step, click on the banner to enter the claim page.
Step 5, click Receive.
Quite a fool's strategy.
According to what Lu Mann said, it is enough to have Kefengbuy's hot search.
"If you want to talk about editing clips on Weibo, then rely on the red V marketing account with a lot of fans and a lot of reading. But to be honest now, the marketing account charges for promotion and publicity, and netizens are well aware of it .Even gossip, most of them are paid, let alone something as obvious as a propaganda drama."
"If the marketing account releases too much content related to the drama, it will actually cause audience fatigue and cause rebellion. The early publicity of "Broken Continent" has been done enough, and netizens must be given a little time to rest. At first I thought it was hilarious, but after watching it a lot, it’s time to curse.”
"Look at it, if "Nine Heavens" gets too much publicity today, you will definitely be scolded." Lu Man asserted.
Sure enough, after "Nine Heavens" became popular.
Although the comments under the marketing account are all controlled by fans of Gao Qiongyu and Li Hanfei.
If a netizen says something bad, he will be chased and scolded.
However, 80% of the real-time information on Weibo Square is made up of complaints from netizens.
"Is there any end to "Nine Heavens"? I have been marketing it before, but now it is just launched, and I haven't started watching it yet. The marketing has come out, so hurry up."
"The essence is that I am afraid that my photos will not look good."
"The feature film is completely different from the trailer, the trailer is a lie."
"If this director continues to do this, he will lose all the goodwill of "Fate Tribulation"."
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