Top Strong Cultivator as a Teacher Chapter 162: Building rules
"You really know very little about the pharmaceutical industry."
Wang Gui was not fooled by Zhao Gangyu’s words, he shook his head and said, "Pharmaceuticals have been in existence for more than 20 years. After more than 20 years, the current unspoken rule has been formed. This rule is acceptable to everyone. As a member of the rules, you do not accept the rules, you can only die."
"I am really not ashamed of those so-called rules."
Zhao Gangyu took a cigarette from the table, took a deep breath, spit out a cigarette ring, and then slowly said, "What I like most is to break the rules, Bosque, it sounds awesome. Looks like, you said he accounted for 40% of the market share in China, right?"
"That's right." Wang Gui nodded.
"That's 40%."
Zhao Gangyu curled his lips and said, "You can go, thank you for the evening."
"I... can I really go now?"
Wang Gui asked suspiciously.
"Otherwise? Do you still want me to leave you for a drink?" Zhao Gangyu asked with a smile.
"Well, I will go now, I will go now."
Wang Gui quickly got up and left.
"What do you plan to do?"
asked after waiting for Wang Gui to leave.
"Snatch the market over."
Zhao Gangyu flicked off the ashes from the cigarette **** and said, “Since there is no pharmacy merchant willing to do our business, let’s become a pharmacy merchant by ourselves, and control the production, distribution, and sales of the products in our own hands. I Let them see, any so-called unspoken rules, in the eyes of our Zhao family, that is a fart!"
looked at Zhao Gangjun coldly. At this time, Zhao Gangjun's body seemed to have a slight light. His arrogant and domineering expression made Leng Bing's silent heart almost tremble.
Lengbing quickly took a deep breath, calmed down the agitation, and then asked, "What can you do?"
"No."
Zhao Gangyu shook his head.
Boom!
Zhao Gangyu’s stalwart body just condensed in Leng Bing's heart collapsed instantly, and Leng Bing reluctantly tugged at the corner of his mouth and said, "Then what else are you talking about?"
"I can't do it, it doesn't mean that others can't do it."
Zhao Gangyu picked up the phone and said, "I'll go out and make a call."
"Good."
Zhao Gangyu walked out of the room with his mobile phone, stood on the balcony, and called Lin Xin.
Lin Xin's voice was slightly noisy, as if he was attending a banquet.
"Wait for me for a minute."
Lin Xin said.
Zhao Gangjun gave a hum, and finished smoking the cigarettes that hadn't been finished, and one minute passed.
"A director of the Beijing Chamber of Commerce invites you to dinner at night."
Lin Xin said.
"The ones that have been in the past are okay, right? Is the Beijing Chamber of Commerce things handled smoothly?" Zhao Gangyu asked.
"It's okay." Lin Xin said, "Call me at this point. It's not a sudden figure that I am going to 1108, right?"
"A good horse doesn't eat the grass, am I not as good as a horse?" Zhao Gangyu said with a smile, "I call you, mainly for some things, I want to ask you to teach you."
"Say."
Lin Xin said.
Zhao Gangyu briefly explained the difficulties encountered by the pharmaceutical factory.
"Bosque, that's a big company. It is said that it has a deep background."
Lin Xin said, "Their business is spread all over the world, and the company's assets exceed 500 billion."
"Don't say these are useless, I'll just ask you, is there any way to start the business of the pharmaceutical factory." Zhao Gangyu asked.
"There are ways, but it requires a lot of manpower and material resources." Lin Xin said.
"Talk about it."
Zhao Gangyu said.
"Since they have formed their own rules, then we can build our own rules." Lin Xin said.
"Oh?"
Zhao Gangyu asked curiously, "I have the same idea, but I don’t know how to build it."
"Simple."
Lin Xin said, "First of all, the momentum must be beaten. The most important thing for the birth of any new rule is the early momentum. If the early momentum is strong enough, then it can be used for a small price. It’s a long distance. During this period of time, I suggest that you take down all the prime time commercials of all CCTV channels, as well as various TV channels, such as Mango Channel and Tomato Channel, and find a few big-name stars to do it. As an endorsement, the entire pharmaceutical brand will be sold out... By the way, does your pharmaceutical factory have its own brand?"
"The Fang Medicine Company..." Zhao Gangyu said.
"This can only be a company. You need to have your own brand. Just like Bosque, there are three major pharmaceutical brands under Bosque, one Emily, one Shike, and one Dashu. Maybe you have never heard of Bosque. , But you must have heard of these three brands, right?"
Lin Xin asked.
"Yes, that Amy, I remember it was a healing potion." Zhao Gangyu said.
"Yes, you need to establish your own pharmaceutical brand, and then when you advertise, you will advertise for the pharmaceutical brand, find celebrities to endorse, and endorse the pharmaceutical brand. In this way, a full-scale advertising bombardment will be carried out. The image of the pharmacy brand has been established, and while doing this, you still need to do one thing, which is to pave the way." Lin Xin said.
"Paving the way?"
"That's right."
Lin Xin said, “You can’t always know your drug brand, but when you want to buy your drug, you find that there is nowhere to buy it? There was once a beverage brand with a very big advertisement, but there was no way After the layout was completed, the effect of the advertisement was completely wiped out. Therefore, I need you to mobilize your Zhao family's financial and material resources to open at least one hundred stores in first- and second-tier cities across the country. These stores can be used as your Directly-operated stores of pharmacy. When the advertisement comes out, people will find a place to buy your pharmacy. One advantage of this is that it can save the pharmacy merchant, so that the pharmacy can be directly supplied to the store, reducing the number of intermediate Links to save costs."
"Hundred stores..." Zhao Gangyu asked in surprise, "How much does it cost?"
"This small amount of money can be won at about 200 million yuan." Lin Xin said, "This is just a paving in the early stage. When the advertisement is fully launched, the store will need to expand to third-tier cities. It is expected that at least three will be opened. Only if there are more than a thousand stores, it is possible not to be affected by the existing rules."
"Three thousand families...six billion?" Zhao Gangyu asked cautiously.
"Almost, you have to know that you are facing an entire pharmaceutical industry. If you want to fight against it, you need to be strong enough. The method I said, the whole China will also be your Zhao family It can be done. After all, the financial and material resources required for this series of actions are not what ordinary companies can afford. Even the Beijing Chamber of Commerce cannot do it." Lin Xin said.
"Then you estimate how much it will cost to add advertisements, and seven or eight things?" Zhao Gangyu asked.
"Prepare 10 billion." Lin Xin said, "CCTV prime segment advertisements are astronomical figures. There are also various David TVs. These don’t add up to more than 1 billion. There is still labor. Sufficient supply of medicines, and at the same time, you have to bear the loss caused by a single brand. Everyone can only buy your products in your store. This loss is great."
"My grass."
Zhao Gangyu was decisively scared to pee when he heard 10 billion. There are some things that can’t be said casually these days. It’s no wonder that when Wang Gui was leaving, he looked at himself like a joke, he wanted to build A rule that belongs to one's own, against another existing rule, the price that needs to be paid is really too great.
" What I said above is the best situation. If there is a problem with the product, which leads to poor sales, then your losses have to continue to expand. Therefore, I think, spend 10 billion or even more. It is not cost-effective to build a rule that belongs to the Zhao family. Even if it can bring you five hundred million in profits a year, it will take twenty years for you to pay back." Lin Xin said.
"I see."
Zhao Gangyu thought for a while and said, "I will call you Yanzi when I turn back, and you can ask her to talk about CCTV advertising."
"You really plan to do it?" Lin Xin's voice seemed a little dissatisfied.
"Hmm."
Zhao Gangyu nodded, with a firm attitude.
"Just to be cold?" Lin Xin asked.
"I said you believe it for the people?" Zhao Gangyu smiled.
After a while on the phone, he said, "Letter."
"Hahaha, I don't have such a good heart. I just want to pick up girls. I leave it to you to do this. You need money, how much money, you can find me at any time." Zhao Gangyu said.
"Okay."
Lin Xin seemed too lazy to persuade Zhao Gangjun. She said, “You send me the Yanzi’s phone number, and also the phone numbers of the principals of your Zhao family. I can’t do this alone. Many people are needed to help with the operation."
"Okay, I'll let them know~IndoMTL.com~ After finishing talking, Zhao Gangyu hung up the phone, then took another cigarette out of his pocket, and walked back to the room.
"How is it?" asked coldly.
"No problem."
Zhao Gangyu said, "We already have an excellent plan. Looking back on our pharmaceutical factory, we need to expand it. In the next few months, we will use this pharmaceutical factory as the basis to build a rule that belongs to us. , Don't worry."
"Thank you."
said coldly.
"You can agree with your body, right?" Zhao Gangyu teased.
"Get out."
glared at Zhao Gangyu coldly and angrily, and then said, "I will go back first."
"Good."
Leaving from Zhao Gangyu, I felt a little excited, and my dream for many years was about to come true. Lengbing felt that the whole person was brighter.
Just then, the cold cell phone rang.
Looking at the phone, he was a little surprised, answered the phone and said, "Lin Xin?"
After a long time, he hung up the phone coldly.
Her face is slightly solemn because of the call from Lin Xin.
She really did not expect that Zhao Gangyu would have to pay such a high price to help her group.
Looking at Zhao Gangyu's face before, I didn't feel the pressure Zhao Gangyu was under at all, and thought that Zhao Gangyu could do everything for himself easily.
hesitated for a long time, and made a cold call to Zhao Gangrong.